HBO Adopts a Transmedia Approach

I found out about this project via the excellent website of Screenwriter, Producer, Director, Editor and cinema business Blogger Miles Maker. Leave it to HBO to be the first mainstream entertainment outlet to embrace Transmedia Storytelling as a method of content creation and proliferation.  It will be interesting to see how successful they are with this campaign and how widely they roll it out.  I've yet to see it pop up on HBO primetime.

Unlike current television forays into multiplatform storytelling (see Lost and Heroes) HBO Imagine "sets out to prove that there are many sides to every story and a change in perspective changes everything." On television shows currently employing some multi modality,  the story offshoots are typically one-dimensional, and rarely if ever influence the primary narrative. These secondary stories take place within the same world as the primary, but aren't crucial to an audience's understanding of the main characters or the events taking place. According to World Screen.com:

"HBOimagine.com offers 41 pieces of content, including short- and long-form video, audio files, news stories, letters and images that are connected to each other.  There is also an outdoor installation, The Cube, which HBO calls a "storytelling device" that offers four different perspectives on the same scene simultaneously, telling the same story from four points of view."