Monetizing Content: Social Media Numbers

I recently revisited this video while doing some research for the web series I'm trying to get off the ground (more on that later!). The video's creators at Socialnomics.net have hit the nail on the head by focusing on how fast the social networking space is changing. While it's true that trying to follow every new development is bound to give you whiplash, the takeaway is that the vastness of the space makes it possible for every savvy content creator to find an audience that can in turn advertise a project via their individual network. For my project, I've decided to bypass traditional approaches to storytelling and plug straight into this network and actively seek my audiences' participation and input in the development process. Due to my project's broad theme, episode ideas collected from a geographically diverse audience will actually help to dynamically define and transform the world depicted within the series as it goes along. By submitting ideas that adhere to a series of narrative guidelines, my viewers can help shape the series' development. In turn, they will be motivated to share their involvement via the social network of their choice, hopefully doubling and tripling the audience.