Kelly Chapman Speaks Transmedia

Just finished watching Aussie Kelly Chapman talk about creating ancillary methods of engagement (web video, ARGs, social networks) for television shows (Lost most notably) and films.  She walks through a number of well-known examples such as Paranormal Activity and 2012 and discusses her own experiences with the Find 815 ARG and the upcoming feature Jucy.  Not only is she a pioneering transmedia producer --a title I hope to hold one day!--but she's also clearly a smart, take charge, kickass chick.

The best part of this presentation is the behind-the-scenes clip she shows of the Jucy crew playing a crass game the characters in the movie play.  It starts around 28:30.  What a great idea for creating additional material that's not your run of the mill "making of".  I'd love to hear what some other non-traditional ideas filmmakers are employing to keep up with their audiences.


Kelly Chapman keynote SPAA Fringe 2009 from KCDC on Vimeo.