Friday, July 16, 2010

Fake Imax is Wack.

I'm sure this has been circulating for a while, but I just stumbled across Aziz Ansari's awesome rant about the weak shit IMAX has been pulling on us.  In AMC theaters around the country, the IMAX brand has been slapped onto theaters that have large screen digital projections, but not that true awe-inspiring mammoth projection we know from watching shark, train and planet movies at museums and other institutions. This wouldn't be such a big deal if AMC wasn't charging upwards of $5 more for this label.  It costs five extra dollars (and sometimes more) to see a film in NYC's AMC Empire 25 IMAX digital theater, with its 28x58-foot (8.5x18 meter) screen. Audiences see the IMAX name on the theater and have no idea until after their ticket has been torn and they walk into the auditorium that that screen is about the same size as the one in the adjacent 35mm auditorium, and less than a quarter the size of the one in the AMC Lincoln Square IMAX 15/70 theater, 26 blocks away. 

Don't let them pull the wool over your eyes!  Read Aziz's rant for his highly entertaining take on things:

Aziz gets mad at Imax and blogs about it

1 Comments:

Blogger Trini said...

Amen, Aziz. Amen!

I also liked it when Aziz ranted about how retardedly hyped-up 3D movies are during the MTV movie awards. Is it weird that I got a little turned on while he was ranting?!?

July 19, 2010 at 5:52 PM  

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