Wednesday, December 9, 2009

PopCultTart: Unconditional Love for Rom Coms

Hey guys!  This is my first post on the site.  Hope you enjoy my random rants on the film industry.  Thanks for reading!

Girl meets boy. Girl hates boy.  Boy hates girl. Girl and boy suddenly realize they are in love. Insert "happily ever after" here.  Since the beginning of film, most romantic comedies have stuck pretty closely to this formula.  The reason?  Because it works.  From Breakfast at Tiffany's to When Harry Met Sally to this year's unexpected hit The Proposal, the chick flick has proven that it's not going anywhere.  Most girls love them and guys are (deniably) entertained by them.  They offer a simple escape from reality, generate a few cheap laughs (and occasionally some tears) along the way, and occasionally it's fun to watch two people fall in "Hollywood" love.   Romantic comedies can even help revamp actors' careers. Just ask Sandra Bullock, whose role in The Proposal helped make 2009 her most successful year yet after earning $164 million at the box office.  We'll just ignore her bomb of a rom com All About Steve.... Check out this trailer from The Proposal-

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Monday, November 30, 2009

Truly Free Film: Jon Reiss on The New Way To Think Of Theatrical

First thing I'm going to do when I get home from work today is watch this video. I hadn't heard of Jon Reiss until about a month ago, when everyone started spreading the gospel of Think Outside The Box Office, his new book. Turns out he had a very sucessful DIY release of his film "Bomb It", which went on to become a big seller for Docurama Films, New Video's independent documentary arm. Another one for the pile!
Truly Free Film: Jon Reiss on The New Way To Think Of Theatrical

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Wednesday, September 9, 2009

'Gamer' Gave Me Epilepsy


I was looking for some mindless popcorn fare to cap off my Labor Day weekend and figured watching Gerard Butler blow things up was as good a choice as any. And the trailer was set to Marilyn Manson's "Sweet Dreams (Are Made Of This)" which, I hate to admit, would even pump me up to read the most boring book ever written.
However, the icing on the cake was probably this NYTimes article on the directors Mark Neveldine and Brian Taylor, who made their names directing the high octane, (relatively) low budget 'Crank' movies. 'Gamer', like '12 Monkeys' or 'Videodrome', is a dystopian film, one of my favorite genres of movies(see previous post). The best examples of dystopian filmmaking are able to synthesize a political or societal warning or message and an entertaining plot that features some sort of journey, adventure or mystery in a highly stylized or innovative manner. 'Gamer' takes place in a future in which reality TV and video games have merged, allowing players to manipulate real people via a home console in such games as Society (think the Sims, except with real people) and Slayers, where death-row inmates compete in a gory tournament not unlike the ones seen in video games today. Shot to resemble games like Call of Duty or Halo, Neveldine claims that the film's high contrast, handheld, frenetic style serves to bring in an audience--the film's underhand objective is to criticize the volume of trashy content output by today's entertainment market.
But Neveldine and Taylor go too far to mimic the style they claim to mock. At times I had to close my eyes just to give myself a break from the contstant cutting. I thought I was going to be ill, and not from the boobs, blood, and bruisings (of which there are plenty). In the end, the visual virtuosos can't cover up what is a generally amateur entry into the genre. While there are flourishes of genius, like the Michael C. Hall dance number, the film generally remains bogged down by poor dialogue, worse acting, and a plot that's so lean, few of the supporting characters are given names, let alone motivations.The directors claim they want to criticize the type of trash they see on TV today, but the film never really feels like it succeeds in rising above.
On another note, it's these same "weaknesses" that could potentially lead this film to do robust business overseas. Video game playing teens all over the globe will probably respond much more positively than I to Neveldine and Taylor's epilepsy inducing visual style. And the sparse dialogue and lack of plot will make it easy to translate. Plus, Gerard Butler and Ludacris (in a small but highly marketed role) have decent international appeal. It will be interesting to track how this film does in ancillary markets as well. I can see it potentially having a long and lucrative career as a cult favorite.

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