Friday, February 26, 2010

Prisons in the Mind and in Queens: Some Thoughts on The Visitor

      Last night I settled into bed with The Visitor, Tom McCarthy’s critically lauded film that touches on among other things, immigration in a post-9-11 world. The film follows economics professor Walter Vale as he breaks free from his self-imposed prison of decorum, and the bored, fuddy-duddy identity he has cultivated for himself, presumably since the death of his wife, a well-known classical pianist. Early on we see him struggle at a piano lesson—an attempt to shake off the shackles of boredom. However, his teacher is concerned more with form than with music, and Walter ends the lesson, frustrated. The twin jailors Form and Tedium follow him even in this halfhearted venture to hold on to his connection with his wife.
      It’s only when a forced trip to NYC takes him back to his small apartment in the East Village do we begin to see the prison walls break down. Walter finds that the Manhattan apartment he keeps but rarely visits has been surreptitiously rented to Tarek, a drummer from Syria, and Zainab, his Senegalese girlfriend, who sells handmade jewelry at flea markets. Seeing them thrown out on the street stirs a hint of compassion in him, and he invites them to back into his apartment and unwittingly, into his life.
      Tarek, warm, open and compassionate, strikes up a friendship with Walter and soon is giving him drum lessons. For what turns out to be Walter’s final lesson, Tarek takes him to a drum circle in Central Park. The documentary-like camera work of Oliver Bokelberg gracefully captures the unbridled joy and love of the characters and drummers for the spontaneous feel of the music. The energy flows off the screen and strikes a similar emotional note with the audience--much in the same way as the wedding procession in Rachel Getting Married. Both are similar in their shedding of form and traditional visual narration in favor of emotion and spirit. In this moment, in both films, the characters are free of the constraints, responsibilities, emotions and failures of life. However, this utopia can’t last forever. Minutes later, Tarek is wrongfully accused by the police of jumping a turnstile in the subway and is taken to a detention center in Queen. It turns out that Walter’s new friends are in the country illegally.
      In the second half of the movie, Walter’s metaphorical prison walls are succeeded by the physical prison keeping Tarek from the life he once lived, and loved, in New York. And here is where the film’s smallness, its subtleness in storytelling and its deflection of big phony displays of emotion, shed light on the larger issue: immigration in a post 9-11 world. The quiet beauty and tragedy is that as one man’s life begins again, another’s is cut short. More so than any news story I’ve read, this, for me, has put a human face on the immigration issue. Granted, it’s a story that is biased, but it never becomes obvious or sentimental. In its lack of melodrama and the near complete absence of crying, yelling, and histrionics, The Visitor has made an issue that tends to be addressed in black and white by the media much more honest and complex. In the end, the audience is left with mixed emotions; a warmth and affinity for the freed Walter Vale, and a feeling of guilt and melancholy for the visitors who helped free him, and who are repaid with loss and exile.

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Sunday, February 14, 2010

The Sundance/Youtube Experiment Post Mortem

Over the past few weeks, many blog sites and journalists have been quick to declare the day-and-date Sundance/YouTube rental experiment a failure. With just a little over $11K in revenue split between the 5 titles, and only about 300 views per film, it certainly seems that way on the surface. However, it took very little digging to reveal another frustrating, yet also more optimistic story. This is what I discovered:

1-Poor Accessibility. When I first read about the Sundance/YouTube deal, I was really excited that I would be able to watch The Cove and Children of Invention, two films that I'd read a lot about. However, I had a very maddening experience trying to find these films on YouTube, one that mirrors the experience Brian Newman had while at Sundance (well, minus the partying...), and that of many of the commenters on the YouTube blog. My cursory search on YouTube site yielded no links to the films' rental page, and my Google search for "YouTube Rental" was also for naught. I also couldn't find any readily apparent links on the Sundance page. After about 5 or 6min of this my patience was maxed out. For an experiment that had received so much press leading up to the launch, I was baffled that it was taking me so long to access the films. Why it wasn't more clearly advertised on the Sundance or YouTube homepages, I'm not sure. Why the Sundance PR dept didn't make more of an effort to include it in every press mention is also unclear. It's no secret that people's attention spans have grown shorter in this era of entertainment on demand. If content is not easy to access, then it is going to suffer limited viewership, no matter how many places its been publicized.

Another big frustration was the lack of accessibility to The Cove documentary by foreign audiences. For the lucky few who successfully navigated to YouTube's rental page for The Cove, those with non-US IPs were rewarded with this message: "Video contains content from Lionsgate who has decided to block it in your country". Why would Lionsgate draft an exclusive contract for the US? Did they think the rentals were going to negatively impact other foreign revenue streams? For all the comments on The Cove's Facebook page, on the YouTube blog, and other websites, I was unable to find an answer from Sundance, Lionsgate, YouTube or Google (the corporation nor the search engine).

2-Rental window WAY too brief. The rental window was only open from January 22-January 31. As pretty much any independent filmmaker knows (or will soon discover), profit never (if ever!) comes quickly. And it certainly doesn't come in just 10 days. These movies aren't Avatar or Batman; they require a lot more time than 10 days to successfully pervade the psyche of the film-going public. The fact that these movies made ANY money in such a short period with so many accessibility issues is a pretty impressive feat. Think--with clearer advertising, improved accessibility and a longer rental release window, these films could have made four or five times what's been quoted.

So the good news in all this frustration and disappointment is that the problems are not insurmountable.  Like Brian Newman says in the end of his post on the same subject, "Kudos to Sundance and YouTube for trying an experiment, and to the filmmakers that went along for the ride, but next time, put some more resources into implementation and marketing - you know, like good distributors do."

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Wednesday, February 3, 2010

Monetizing Content: Social Media Numbers

I recently revisited this video while doing some research for the web series I'm trying to get off the ground (more on that later!). The video's creators at Socialnomics.net have hit the nail on the head by focusing on how fast the social networking space is changing. While it's true that trying to follow every new development is bound to give you whiplash, the takeaway is that the vastness of the space makes it possible for every savvy content creator to find an audience that can in turn advertise a project via their individual network. For my project, I've decided to bypass traditional approaches to storytelling and plug straight into this network and actively seek my audiences' participation and input in the development process. Due to my project's broad theme, episode ideas collected from a geographically diverse audience will actually help to dynamically define and transform the world depicted within the series as it goes along. By submitting ideas that adhere to a series of narrative guidelines, my viewers can help shape the series' development. In turn, they will be motivated to share their involvement via the social network of their choice, hopefully doubling and tripling the audience.

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