Thursday, December 17, 2009

Rebranding Short Form Content

I think most people who are interested and/or involved in short form video content creation can agree that there is a general lack of cohesion and identity for projects produced for mobile and web platforms. This can be partially attributed to the fact that the space is relatively new and lacking in rules, definition and models. However, I think another large part of it has to do with the stigma that exists against short form content. A large part of the entertainment community still view short films and online content as inferior to the feature, or as merely a means to an end, which is again, the feature. Few people have embraced the idea of the short as an end in itself, and as a result, I think there is a lot of room for someone to take control of the concept and really define what digital short form content is. There are a few scattered story architects out there producing stunning and engaging content for web and mobile platforms--Laurent Tartour for one--who really seem to get it. However, they're concerned with the individual work, and not the overall identity. Until someone steps up and successfully tackles this ambitious branding crisis, I think web content will continue to be viewed as the bastard child of the feature, and never live up to its inherent populist qualities or commercial potential.

I'm not saying that any of the suggestions listed below are the right answer, or even the best answer, but I wanted to get the conversation started. What do YOU think the answer is? Leave your comments, please!

What Should Web and Mobile Platform Video Content Be Branded As?


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Tuesday, December 15, 2009

Shorts You Should See: Part 1

With all the recent activity surrounding short films such as ALIVE IN JOBURG and PANIC ATTACK, and their subsequent deals, the film industry seems to be abuzz about high quality shorts as of late. I plan to try and use this column to highlight shorts that are currently out (on the fest circuit or on youtube) which are particularly good examples of their craft.

First up is SINKHOLE by Eric Scherbarth.

This film has been making the rounds at highly lauded fests such as Telluride and Fantastic Fest this year. I was able to catch this film few weeks ago, while attending the NYC Horror Film Festival and it was the by far the best received short of the night. It went on to win best short film for that particular festival. Here is the synopsis taken from the official site: "A salesman approaches a mysterious landowner with an offer to buy the man’s smoldering abandoned coalmines but finds that there is more at stake than the land."

They shot this film on location in Centralia, PA where an actual coal fire has been burning underground for the past fifty or so years. Having been there myself, I can attest to the eeriness that makes this the perfect locale for a horror short. The story is straightforward and manages to draw you into it's world quickly while scaring you in the process. After viewing this film I can't wait to see more from the creative team behind it. Unfortunately the film is not available for viewing online; but if it is playing at a festival near you, I highly recommend going to check it out.  Go to the website below to learn more about the film and view the teaser trailer:
Sinkhole by Eric Scherbarth

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Role Models: Jan Chapman

There are a number of female producers out there whose careers I've followed and admired for some time: Kathleen Kennedy, Mary Jane Skalski, Christine Vachon to name just a few. Although the type and scale of projects these women produce differ, they all have one thing in common--their nationality. Rarely do I hear about the producing efforts of women in other countries, so it was great to see Aussie Jan Chapman spotlighted in the Huffington Post. Checking her out on imdb, it turns out her filmography includes some of the best indie films of the past decade (three of which were in collaboration with Jane Campion), including The Piano, Lantana, Bright Star, Holy Smoke and The Last Days of Chez Nous.  You can read all about her at the link below.  Who are some of your role models?
Jan Chapman:  The Woman Behind So Many Great Films

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Friday, December 11, 2009

The Pendulum Swings: Paramount to produce microbudgeted films?

This morning, Variety announced that Paramount is launching an initiative that will spend $1 million annually to develop and produce microbudget films.  Wasn't it just two years ago that studios, betting against indie film, shut down their independent subsidiaries?  How quickly the past is forgotten.   True, $1 million is a relatively low investment for a big Hollywood studio, but if history means anything, I can see this number creeping up as other studios jump on the bandwagon.  Fingers crossed that this is more than just a blip on the radar, and that opportunities for inventive independent filmmakers are really on the rise.

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Thursday, December 10, 2009

Help Lilith & Thatch Come Alive

I know I've talked a lot about Kickstarter in my last couple of posts, but now I want to turn the spotlight onto this awesome project I recently discovered on the site: "Lilith & Thatch" A CGi Short Film.  The initial models are amazing, and as someone who geeks out over fantasy and sci-fi, I feel it's my job to let other people know about interesting independent projects being developed in the genre.  If you've got 5 bucks laying around, please support them!


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Wednesday, December 9, 2009

PopCultTart: Unconditional Love for Rom Coms

Hey guys!  This is my first post on the site.  Hope you enjoy my random rants on the film industry.  Thanks for reading!

Girl meets boy. Girl hates boy.  Boy hates girl. Girl and boy suddenly realize they are in love. Insert "happily ever after" here.  Since the beginning of film, most romantic comedies have stuck pretty closely to this formula.  The reason?  Because it works.  From Breakfast at Tiffany's to When Harry Met Sally to this year's unexpected hit The Proposal, the chick flick has proven that it's not going anywhere.  Most girls love them and guys are (deniably) entertained by them.  They offer a simple escape from reality, generate a few cheap laughs (and occasionally some tears) along the way, and occasionally it's fun to watch two people fall in "Hollywood" love.   Romantic comedies can even help revamp actors' careers. Just ask Sandra Bullock, whose role in The Proposal helped make 2009 her most successful year yet after earning $164 million at the box office.  We'll just ignore her bomb of a rom com All About Steve.... Check out this trailer from The Proposal-

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Watching "A Serious Man"


Rewatching A Serious Man last night two things struck me:

1- A Serious Man is a serious allegory with the underlying meaning being that...nothing has meaning.

The films opens with a reenactment of a Yiddish fable, in which a married couple is confronted with a dybbuk, a spirit of a local villager.  The rational husband refuses to believe that the old man standing before him is a spirit, while the seriously superstitious wife stabs the old man with an ice pick to prove to her husband that he's a ghost.  The old man laughs, seemingly oblivious to the fact that he has an icepick in his chest, but the mood changes as blood appears on the old man's clothing.  The old man stumbles back out into the cold snowy landscape, and disappears, leaving the audience feeling uneasy and confused.  Was he alive or was he a dybbuk? Like most things Jewish, the end is inconclusive: a perfect introduction for the parable that follows.  Similar to Goldilocks in the children's fairy tale, the film's protagonist Larry Gopnik visits three different rabbis looking for answers.  But unlike in the Goldilocks story, the rabbis all fail to answer his questions.  As unfortunate events pile up Larry's quest for meaning grows increasingly frantic.  By the end, some of the events have reached conclusions, while others remain ambiguous.  In the final scene, a hurricane sweeps into town, but the screen cuts to black before the results are known.  So what's the moral of this story? Like the story of the dybbuk, it's indeterminate.  Larry's struggle is representative of man's general struggle against the chaotic forces of the universe and the hapless search--through religion, science, mysticism, what have you---for meaning in the chaos.

2-A Serious Man is a comedy dressed as a horror movie.

Coen humor always centers around the quotidian lives of its grotesque characters.  In A Serious Man, this comedy becomes a serious, anxiety-ridden affair.  The Coen Bros imbue the gestures of each character with enormous portent, from the son's fingers drumming as he listens to music to Larry's hands fiddling with the antenna on his roof.  Every movement seems so deliberate and well thought out, increasing the tension with the skill and grace of a well-timed anxiety attack and leaving the audience on the edge of its seat, hands to chest in suspense.  But every time, this pent-up anxiety is for naught.  Just like Larry, the audience is fooled into thinking that the film's style will lead to substance--an attack, a surprise.  But these ultra-controlled movements, accentuated by the film's eerie and mysterious 4-note theme only lead to a big question mark.  And the audience, who have been waiting for answers to their anxiety and fear-laden questions--Will the son’s Walkman be discovered? What will the Larry's ear-test results be? Who was trying to sabotage his tenure hearings?  Will his brother get caught?--are left in the dark.  The mysteries of the universe are unknowable and uncontrollable, and the unfortunate series of events that causes Larry to try to uncover them is quintessential Coen humor.

What do you think? Do you agree that the film is this cynical?  I'd be interested to hear how people felt that religion and general jewishness was portrayed--endearingly, knowingly, derisively, etc.   Comments, critiques welcome!


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Monday, December 7, 2009

Update: Kickstarter Invite Received!

Thanks to a reader's generosity, I can kick off phase one of my project!  Many more details to come...

In the meantime, I'll leave you with this image of a watermelon I found via a creative commons search.  "A watermelon?" you ask.  Yes, a watermelon. One that will shake the beliefs of a family to their core and fundamentally alter the life of a little boy.  Stay tuned to find out more about this story and its two companions, part of my forthcoming urban legends project!



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Sunday, December 6, 2009

Wanted: Kickstarter Invite

Over the last few weeks I have been passively seeking invites to Kickstarter, an amazing crowdfunding website for creatives. I learned about it when I saw a message from Arin Crumley on facebook asking for backers for his OpenIndie project. I was struck by the site's straightforward layout and easy to navigate menus, and how simple it was for me to donate to his project. I especially liked that project creators could choose to implement incentives to motivate people to donate at different dollar amounts, which can both generate more donations and increase people's level of investment in your work (read: free publicity later on). I backed him, and found myself poking around for other projects to back, too.  Turns out giving is addicting, especially online.  Now that I've decided to plow ahead with my personal film project, I've kicked my search into high gear. I think my project--a triptych of twisted urban legends told via film, interactive graphic novel and original art hosted on a website that will allow users to upload their own orignal stories and videos--is well suited for the site and will have lots of opportunities for people to become more involved than just financially if they choose to. Right now, the only way to join Kickstarter is through invites, so I'm hoping I'll be able to track one down from a project creator or from the site's founders. If anyone out there has an extra invite or knows of someone who does, please keep me in mind!





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Friday, December 4, 2009

Lessons From Jane Campion

Thanks to Ted Hope's blog /Hammer to Nail I stumbled across Jane Campion's website for her excellent film Bright Star. This intimate and revealing website should be what filmmakers aspire to build for their films. Designed as a digital scrapbook, it's interactive, informative, and with a unique whimsical style that complements the film's style and subject. I spent an hour devouring everything from Jane's notes on her children's acting workshop (to cast for the role of Fanny Brawne's little sister) to DP Greig Fraser's breathtaking light studies (see photo below) to the art department's entry on how they decided to fold the love letters. What an excellent companion piece to the film and a great inspiration to young producers like myself looking for ideas as to how to creatively bring their films to life and connect with audiences on the web.


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